Here is a look at all of the news associated with the St. Louis Major League Soccer franchise in the lead up to the first kick in March 2022
Peter Wilt: A soccer team’s brand is more than a logo. It is an identity that is developed and maintained over time via every aspect of a team’s existence including its interactions with the public and it’s performance on the field.
Every single @PeterWilt1 created team had a good, strong brand to begin with. Indy, Madison, Fire, and Red Stars. Red Stars tweaked their badge slightly a few years back and it was fine. Otherwise, no change was needed.
Then #cf97 fucked it all up. https://t.co/s71BId5lzU
— Isolated Jiggly (Day 76) (@Jiggly_333) December 16, 2019
May 28: flyover
May 26: With air travel down over 90%, where two-thirds of car rentals occur, car rental firms are facing financial difficulties. Hertz has applied for bankruptcy while Avis and Enterprise are selling cars and reducing fleet replacement orders
— STLSportsCommission (@STLSportsCom) May 6, 2020
— Stephen Hale (@schlaflybrewer) April 23, 2020
The @MLS4theLou Stadium site is still in the site prep phase. 2 buildings along Olive Street have been demolished.
A foundation drill is near the Market Street Bridge. Still lots of work to do but this will be worth the wait for many.
Such a vast area that will be filled in. pic.twitter.com/5WTsx1IP4s
— CityScene STL (@CitySceneSTL) April 18, 2020
Enterprise Announces Furloughs due to the coronavirus pandemic
A spokesman for @MLS4theLou says construction on the downtown west stadium hasn't stopped despite the #coronavirus outbreak. @KMOXKilleen
reports, they still plan to open the facility in the spring of 2022 for the inaugural season of MLS in STL@KMOXSports pic.twitter.com/1fu6bobtjL
— KMOX St. Louis News (@kmoxnews) April 14, 2020
Via St. Louis Post-Dispatch Construction to continue despite Pandemic
— Jason 🧢 (@JayBirdSTL) April 10, 2020
March photo update of the construction activity
The new agreement calls for tax credits worth $5.7 million to help fuel construction of a $457.8 million soccer complex on the western edge of downtown.
Board treasurer John Mehner raised concerns about approving the project at a time when the world is focused on battling the coronavirus. “I’m worried about the optics…, and whether this is the exact right time to take action"https://t.co/x6k8NbWZ7Q via @stltoday #moleg
— KurtEricksonPD (@KurtEricksonPD) March 17, 2020
— Santiago Beltrán (@Santi_BeltranP) March 14, 2020
Mar 04 in related soccer investment news, Forbes notes USL Expansion centered on Stadium-anchored Entertainment Districts
Mar 02 Team Name to be unveiled in the ‘next couple of weeks’
Carolyn Kindle Betz, the head of the MLS4TheLou ownership group was in studio with KMOX’s Mark Reardon on Monday and had a bit of a tease about some upcoming news. She says they’ll be announcing the team name, logo and more soon.
Feb 28 St. Louis Board of Aldermen passes key MLS stadium legislation
One bill will provide 25 years of property tax abatement on the value of the new construction, saving the owners about $34.5 million. The other measure allows a sales tax exemption for materials used to construct the 22,500-seat stadium and related facilities. An estimate on what that’s worth has not been released yet.
The funding plan also calls for two separate 1-cent sales taxes on tickets, food, drinks and other items sold at the stadium. The taxes would be levied by two new special districts, one of which still requires aldermanic approval. The ownership, meanwhile, is counting on revenues from a third 1-cent sales tax that would be authorized by the city Port Authority. However, aldermen must first expand the authority’s territory to include the stadium site.
Feb 28 Grant Wahl, Sports Illustrated Carolyn Kindle Betz and the Future of MLS in St. Louis
Kindle Betz says the most common question she gets from fans is: What is the team’s name going to be? She doesn’t have an answer just yet, though she did say that “Steamers”—with all due respect to Slobo and Doran—wouldn’t be the choice.
Here’s a view looking NE at what will become practice fields for the St. Louis Major League Soccer team (formerly Hwy 40 Ramps)
— Venton Blandin (@VentonBlandinTV) February 27, 2020
Feb 26 St. Louis MLS team in early talks with Anheuser-Busch about partnership
“I don’t know how you can have any kind of professional sports team in St. Louis without having discussions with AB InBev,” said Betz, the team’s co-owner and chief executive, at a MLS media day in New York. “So far it’s been a great partnership – they have a lot of product to offer and we have a lot of places we can sell them so we’ll have just have to work out the details on that one.”
Feb 22 MLS stadium tax breaks get first-round approval
The Board of Aldermen gave initial approval on Friday to a package of $34.5 million worth of incentives for a $532 million Major League Soccer stadium.
Kansas City developer plans $32 million project near Schlafly Tap Room in St. Louis
— soccerSTL (@SoccerSTL) February 21, 2020
KMOV aired the report referenced in the tweet below. It neglected to mention that St. Louis aldermen approved a $650,000 sale of the land and another parcel to the developer for the project identified above. Now they are complaining about the delay in the sale. Note he has done work for both Mission Taco and iTap in Kansas City.
— KMOV (@KMOV) February 21, 2020
I'm standing in the southernmost goal area of the practice fields. The exit ramp visible is roughly where a new bike path be built, adjacent to 21st. Next to me, a new Clark St. will connect to 20th where the ferris wheel is. Big changes coming! pic.twitter.com/rEvAivLKi1
— Scott Ogilvie (@ScottOgilvieSTL) February 13, 2020
Keeping all the @MLS4theLou fans updated. Thanks so much to the ownership group for having #StL's best interests at heart and working with me to move this deal forward. Can't wait for the first game! pic.twitter.com/B8A7WDxJ4P
— Christine Ingrassia (@chryssi) February 7, 2020
— Brian Kelly (@Brpkelly) February 6, 2020
— KSDK News (@ksdknews) February 6, 2020
— This is SiLLy! 🎤☠️ (@ThisIsSiLLyPod) January 23, 2020
— KMOV (@KMOV) January 23, 2020
Kwame Building Group chosen as Stadium Program Manager
My report: https://t.co/YYrCgaNT8S
— Chris King (@chriskingstl) December 17, 2019
Trio of St. Louis-based construction firms among initial partners
A trio of top top St. Louis-based construction firms are among initial partners working on the Major League Soccer stadium development in Downtown West. https://t.co/DnRzCcuf1y
— STLBusinessJournal (@stlouisbiz) December 17, 2019
— Jacob Long (@JacobLongSTL) October 9, 2018
— Jim Woodcock (@WoodySTL) January 25, 2017
St. Louis Development Corporation Major League Soccer Stadium Project
2020.02.03 NPR Five Ramps Close
2020.01.23 StLouisToday Five I-64 Ramps to Close Permanently for MLS Stadium
Per KSDK, Projected Pricing Levels